REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST

  • Radu Mihail SOFRONE University POLITEHNICA of Bucharest
Keywords: rebranding, redesign process, visual identity, logo, golden ratio, colors

Abstract

In this paper is presented a concept of redesign of the logo of Politehnica University of
Bucharest. The redesign process begins with the presentation of the current stage of visual identity, and
continues with the processes of research, sketching and design. The logo can directly influence the attitude
of the viewers towards the brand, so it is an important way of communicating between the brand and the
public. The results obtained offer the public a new perspective on the technical university.

Author Biography

Radu Mihail SOFRONE, University POLITEHNICA of Bucharest

Master Student Radu Mihail SOFRONE, Politehnica
University of Bucharest, Faculty of Aerospace
Engineering, Department of Engineering Graphics and
Industrial Design,

References

Olins, W., (2009). Manual de Branding, Ed. Vellant, București, pag. 17.

https://www.underconsideration.com/brandnew/archives/new_logos_for_saint_louis_ university_by_olson.php

https://www.slu.edu/marcom/guidelines-policies/logos/index.php

http://www.upb.ro/despre-upb.html

http://www.upb.ro/i/content/diverse/22.jpg

Adîr, V., Pascu, N., Adîr, G. (2015) Design de Logo, Printech, 978-606-23-0544-4, București.

Published
2018-10-22
How to Cite
SOFRONE, R. M. (2018). REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST. Journal of Industrial Design and Engineering Graphics, 13(1), 29-34. Retrieved from http://www.sorging.ro/jideg/index.php/jid/article/view/404
Section
Articles