HOW TO DESIGN A REPRESENTATIVE LOGO FOR A CITY

Nicoleta - Elisabeta Pascu; Victor Adir; Ioana Teodora Costache; Nicoleta Voineagu

Authors

Nicoleta - Elisabeta Pascu Ph.D. Eng. University Politehnica of Bucharest https://orcid.org/0000-0003-4909-8291
Victor Adir Ph.D. Eng. University Politehnica of Bucharest
Ioana Teodora Costache Eng. University Politehnica of Bucharest
Nicoleta Voineagu Eng. University Politehnica of Bucharest

Keywords:

Logo design, graphic competition, city, tagline

Abstract

It is not easy to create a logo, as identity graphic representation for a city. It is a work of study and graphics, using many information about the theme. And, of course, symbols, signs and colours to convey an interesting message to the people. This paper presents an experience of the authors concerning the designing an identity for a city, by creating a logo. As it is known, logo is like a signature of something and has a power” to make present the absent” [5]. It was a challenge to put together in a creative graphic representation the past, the present and the future of the city and to harmonize the rules and the demands of the competition to this representation.

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Author Biographies

Nicoleta - Elisabeta Pascu Ph.D. Eng., University Politehnica of Bucharest

Associate Professor Department of Engineering Graphics and Industrial Design

Victor Adir Ph.D. Eng., University Politehnica of Bucharest

Associate Professor Department of Engineering Graphics and Industrial Design

Ioana Teodora Costache Eng., University Politehnica of Bucharest

Assitant Professor Department of Engineering Graphics and Industrial Design

Nicoleta Voineagu Eng., University Politehnica of Bucharest

Assistant Professor Department of Engineering Graphics and Industrial Design

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