DESIGN/REDESIGN IN AEROSPACE LOGO GRAPHICS
Keywords:
Faculty of Aerospace Engineering, design, logo, market research, corporate identity manual, rebranding, brand identity, higher educationAbstract
This paper explores the design of logos in the aeronautical field, especially for the Faculty of Aerospace Engineering from Bucharest. The article aims to identify a new image for the Faculty of Aerospace Engineering in order to create a corporate identity manual to illustrate the use of the new logo in different situations and environments. The perfect candidate to represent the institution will be decided based on a survey which measures the public's receptivity to 5 proposed variants for the logo.
Downloads
References
Maryville University. (2022). 6 P’s of Marketing to
Grow Your Business, available at:
https://online.maryville.edu/blog/6-ps-of-marketing/
Accessed: 2023-12-20.
Endrizalová, E., Novák, M., Nemec, V., Szabo, S.
(2018). Brand design as the part of the airlines
marketing strategy, In: 5th International
Multidisciplinary Scientific Conference on Social
Sciences and Arts SGEM 2018, STEF92 Technology
Design/redesign in Aerospace Logo Graphics
VOLUME 19 ? ISSUE 1? JUNE 2024
Limited, ISBN 978-619-7408-65-2, Paradise Blue
Congress Center, June 2018, Albena, Bulgaria.
Adîr, V., Pascu, N. E., Adîr, G. (2016). Design de
limbaj grafic-vizual (Graphic-visual language
design), Printech, 978-606-23-0693-9, Bucharest.
Turkish Airlines. (2023). Turkish Airlines, available
at: https://www.turkishairlines.com/ Accessed: 2023-
-20.
Korean Air. (2023). Korean Air, available at:
https://www.koreanair.com/us/en Accessed: 2023-
-20.
All Nippon Airways. (2023). All Nippon Airways,
available at: https://www.ana.co.jp/en/eur/ Accessed:
-12-20.
Air France. (2023). Air France, available at:
https://wwws.airfrance.ro/ro Accessed: 2023-12-20.
British Airways. (2023). British Airways, available at:
https://www.britishairways.com/ Accessed: 2023-12-
Incheon Airport. (2023). Incheon Airport, available
at: https://www.airport.kr/ap/en/index.do# Accessed:
-12-20.
Istanbul Airport. (2023). Istanbul Airport | Magical
Journeys Start Here, available at:
https://www.istairport.com/en?locale=en Accessed:
-12-20.
Munich Airport. (2023). Munich Airport: Welcome to
MUC, available at: https://www.munich-airport.com/
Accessed: 2023-12-20.
Narita International Airport. (2023). Narita
International Airport Official Website, available at:
https://www.narita-airport.jp/en Accessed: 2023-12-
International Civil Aviation Organization. (2023).
ICAO, available at: https://www.icao.int Accessed:
-12-20.
The Federal Aviation Administration. (2023). The
Federal Aviation Administration, available at:
https://www.faa.gov/ Accessed: 2023-12-20.
National Aeronautics and Space Administration.
(2023). NASA, available at: https://www.nasa.gov
Accessed: 2023-12-20.
Institute of Space Science. (2023). Institute of Space
Science, available at: https://www2.spacescience.ro/
Accessed: 2023-12-20.
European Aviation Safety Agency. (2023). EASA -
European Union, available at: https://europeanunion.europa.eu/institutions-law-budget/institutionsand-bodies/institutions-and-bodies-profiles/easa_ro
Accessed: 2023-12-20.
European Space Agency. (2023). European Space
Agency, available at: https://www.esa.int Accessed:
-12-20.
Hampton University School of Engineering. (2023).
WELCOME TO HAMPTON UNIVERSITY'S
DEPARTMENT OF AVIATION! Available at:
https://home.hamptonu.edu/engineering/ Accessed:
-12-20.
Colegiul Tehnic de Aeronautica „Henri Coanda”
(Henri Coanda Technical College of Aeronautics).
(2023). Colegiul Tehnic de Aeronautica „Henri
Coanda” Bucure?ti (Henri Coanda Technical
College of Aeronautics), available at:
https://www.hubproedus.ro/liceu-henri-coanda.html
Accessed: 2023-12-20.
National University of Science and Technology
Politehnica Bucharest. (2023), Faculty of Aerospace
Engineering, available at:
https://upb.ro/en/faculties/the-faculty-of-aerospaceengineering/#1519162079871-b36ee8b3-f0899342-
c94 Accessed: 2023-12-20.
McGill. (2023). McGill Institute of Aerospace
Engineering, available at:
https://www.mcgill.ca/miae/about Accessed: 2023-
-20.
Cairo University. (2023). Aerospace Engineering
Department, available at:
https://eng.cu.edu.eg/en/aerospace/?fbclid=IwAR0N
YTK_mdKFWcLj9qNj1jYWUPyBifmgLHQGFIYSA
D0mGT8IUzPvMtodI Accessed: 2023-12-20.
Stanciu, V. (2013). Istoria Facultatii de Inginerie
Aerospatiala: 1972-2012 (History of the Faculty of
Aerospace Engineering: 1972-2012), Printech, ISBN
-606-23-0072-2, Bucharest.
Stanciu, V. (2006). CARTEA DE AUR: 1931 – 2006
(GOLDEN BOOK: 1931-2006), Bucharest.
Facultatea de Inginerie Aerospa?iala (The Faculty of
Aerospace Engineering). (2023). Facultatea de
Inginerie Aerospa?iala (The Faculty of Aerospace
Engineering), available at
http://www.aero.pub.ro/ro/acasa/ Accessed: 2023-
-20.
Kenton, W. (2023). SWOT Analysis: How to with
Table and Example, available at:
https://www.investopedia.com/terms/s/swot.asp,
Accessed: 2023-12-20.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
