LOGO: CREATIVITY, INNOVATION AND VISUAL INTELLIGENCE

Authors

Keywords:

environment, circular economy, design, gestalt, visual identity, culture, advertising

Abstract

Built as a true industry, the creation of logos also undergoes changes, not as dramatic as the subtle perception. Our study aims to provide a way to interpret and create logos based on gestalt principles, but also taking into account one of the pressing problems of today's society, namely the concern for the environment. Thus, we created a visual identity based on these principles.

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Author Biography

Ana - Maria Mihaela Rugescu Ph.D., University Politehnica of Bucharest

Assistant Professor Department of Engineering Graphics and Industrial Design

References

Robert J, Sternberg; Karin, Sternberg (2011). Cognitive Psychology, Wadsworth Publishing Company, ISBN13 (EAN): 9781133313915, Beltmont, California.

Michel, Phillippe (2011). C'est quoi l'idée (Paperback), MICHALON, ISBN-10: 2841862712 / ISBN-13: 978-2841862719, France.

Celine, Alvarez (2019). The Natural Laws of Children, Shambhala Publications, ISBN-10: 1611806739 / ISBN-13: 978-1611806731, Boulder, Colorado.

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Published

2020-08-17

Issue

Vol. 15 No. 1 (2020): Issue 1

Section

Research Papers

License

Copyright (c) 2020 Journal of Industrial Design and Engineering Graphics

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.