GRAPHICS – THE ESSENTIAL TOOL IN LOGO DESIGN

Authors

  • Ovidiu Nicolaescu Eng. University Politehnica of Bucharest

Keywords:

logo, design, graphic, chromatics, representative symbol, sign, text

Abstract

The logo is one of the most important elements of the company’s visual promoting strategy. Even so, the creation of a logo which fulfils all the specific criteria of an ideal logo can be a tough process given the fact that the market and trends are changing continuously. The actual paperwork focus on the study of graphics, on its influence in logo designing process but also it focuses on the analysis of existent brands and their possible redesigns with implications over population’s opinion.

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Author Biography

Ovidiu Nicolaescu Eng., University Politehnica of Bucharest

Master student Faculty of Aerospace Engineering, Department of Engineering Graphics and Industrial Design

References

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Adir, V. (2012). Graphic advertising, as a specialized tool of communication, ARTSEDU.

Schlottman, A. (2020). Current Logo Design Trends from Top Companies, [Online]. Available: https://www.websiteplanet.com/blog/logo-designstats/. Accessed: 2020-03-15.

Reboot (2018). Colour Increases Brand Recognition By 80%, But How Many Brands Can You Recognise?, [Online]. Available: https://www.ceotodaymagazine. com/2018/01/colour-increases-brand-recognition-by-80-but-how-many-brands-can-you-recognise/. Accessed: 2020-04-18.

Jiang, (2015). Does Your Company Have the Right Logo? How and Why Circular-and Angular-Logo Shapes Influence Brand Attribute Judgments, Journal of Consumer Research.

Keramitsoglou, K. M. (2019). Designing a logo for renewable energy sources with public participation: Empirical evidence from Greece, Elsevier.

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Published

2020-08-17

Issue

Section

Research Papers