LOGO AND THE DESIGN PRINCIPLES

Authors

  • Victor ADIR National University of Science and Technology POLITEHNICA Bucharest
  • Nicoleta Elisabeta PASCU National University of Science and Technology POLITEHNICA Bucharest
  • George ADIR National University of Science and Technology POLITEHNICA Bucharest
  • Gabriel George GEAMBASU National University of Science and Technology POLITEHNICA Bucharest

Keywords:

logo design principles, graphic representation, logo, symbol, colour

Abstract

This paper has tried to explain the importance of the general and special principles in logo design. The study was realized on a lot of logos to understand when a designer could use the principles to create wonderful graphic representations. It is about symmetry, asymmetry, proportion, rhythm and harmony, substitution, juxtaposition, using different geometric shapes, lines, curves, silhouettes and stylizations, mirror and illustrative representation and so on. We have explained how to use graphic representations in some fields of activity and to choose the best symbol for a company/university etc. And, of course, it was a significant part about the redesign working. This paper presents a few interpretations and conclusions concerning the design principles applied for logos.

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References

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Published

2024-06-30

Issue

Vol. 19 No. 1 (2024): Issue 1

Section

Industrial Design and Graphic Design

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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